The media is so involved in our lives only because technology is so advanced. I find myself not searching for news anymore, because news just comes to me naturally. Everywhere I go, I am fed with countless information through advertisements, billboards, magazines, newspapers, and television shows. The internet is even made accessible through the availability of the Wifi function not only in our laptops but in our phones too. What has the world become? In this global village of technological establishments we live in, the medium now has very much become the message, only because we rely on it so much.
Because of how technology is part of our lives now, we start to believe in every information that technology has laid before us. I find this so true when I was watching an advertisement on Channel 5 one day. It was a gambling advertisement by the National Council for Problem Gambling (NCPG), which was part of a campaign called the "know the line" campaign. When I watched it, I was rather moved by it. It was rather artistically done, and every essence of the advertisement captured my attention and emotions. At the end of it, I realized what made me so drawn to it was how I resonated with it and this made me think about what I learnt in class about Cultivation Theory where the media is able to resonate with us and vice versa as we are able to relate ourselves to the characters on TV. The whole idea of a father and daughter, the way the father misuses his authority, and the way the girl looks so helpless simply tugs at my heart strings because the issue of family is just so close to me.
Here is the Ad:
The more I watch the Advertisement, the more I feel about Problem Gambling and am aware of it. With this, I see how the government has observed the great impact television has on people. Through the means of the media, and technology, they have effectively and easily conveyed a message that could be hard to influence through other sources like newspaper or books. This is just amazing what technology and media can do to/for us!




